Hello there! I’m Tricia, a digital marketing strategist based in New York City.

Originally from Singapore, I lived and worked in Japan and Australia before moving to the US a decade ago. My unique journey has given me a global perspective with in-depth cultural insights, instilling in me curiosity, empathy, resourcefulness and resilience.

I am a skilled and thoughtful communicator with a keen eye for aesthetics, passionate about crafting compelling stories that resonate with audiences. I approach every task with a “no-task-is-too-small” attitude, and thrive in situations where ambiguity and autonomy are part of the job. Ultimately, I am an implementer who excels in figuring things out and delivering tangible results.

My diverse background in finance, talent recruitment and education sets a solid foundation for my work as a digital marketer, and my expertise includes social media marketing, email marketing, content marketing, influencer marketing, copywriting and copyediting.

My greatest accomplishment to date remains motherhood, which has shaped my perspective on life and fueled my desire to create an impact, both for my clients and for my family.