Poplar offers the best selection of must-have hemp-derived CBD products (read - weed without the high) and educational resources and experiences to demystify plant medicine.

I collaborate with the founder and the social media team to design and execute effective email marketing campaigns that attract and retain both prospective and existing customers. My responsibilities include conducting research, identifying key trends, and leveraging A/B testing techniques to optimize conversion and click-through rates. Through these efforts, I have achieved an impressive open rate of over 65% and a solid average click rate of 1.95%.