Tiny Organics is a fast-growing female-, minority- and immigrant-owned DTC brand raising the next generation of adventurous eaters with 100% USDA-certified organic fresh-frozen baby and toddler meals for busy parents.

As a key member of the Tiny Organics marketing team, I was responsible for curating and creating engaging content that accurately reflected the brand's tone across various media platforms, including Instagram, Tik Tok, and Pinterest.

Working closely with internal teams, external agencies, and partner brands, I meticulously managed a daily content schedule, which helped grow their Instagram audience from 26k to 38k in just one year. Furthermore, I played a critical role in the development of multichannel marketing campaigns for the successful launch of their Tiny Beginnings and Tiny Purées line.

As part of my responsibilities, I led efforts to build up their influencer program, identifying and nurturing relationships with digital influencers to promote brand advocacy and loyalty. I also managed a 5-figure social content creator and freelancer budget, overseeing the negotiation, scope of work, and content approval processes to maximize ROI.